What we do…
- Publish two B2B newsletters for Central PA every Monday through Friday.
- First Read is a subscription newsletter featuring exclusive content, original articles, and access to bizleadsPA, which covers new hires, promotions, and real estate transactions.
- The Daily Roundup is a free afternoon newsletter featuring headlines and briefs of interest to the business community
Who we connect with…
- Executives and decision-makers in companies and organizations across the Central PA business community who rely on biznewsPA to stay connected to the latest news in banking, real estate, professional services and other sectors.
- Our focus on B2B news provides a targeted approach to connecting, with an average open rate of 81.5% for First Read and 49.4% for the Daily Roundup.
biznewsPA is now offering you the opportunity to align with our trusted brand of B2B reporting in our community and promote your company’s news with native content. Native content articles will be marked as sponsored content, but will follow the look and feel of other articles in our newsletters. Benefits of using native content include:
- Increased engagement – in addition to our high open rates, our readers regularly share content they read in biznewsPA.
- Improved brand awareness and trust – providing valuable content establishes you as a resource.
- Targeted advertising – our open rates can’t be beat, with an audience comprised of busy executives and decision-makers who are often hard to connect with.
Need ideas for content? Remember our audience is B2B focused and likes hearing how you are growing, overcoming business challenges, and providing solutions that can impact their growth.
How it works…
OPTION 1
Already have content that you’d like to share with more people? Our editors will review your content and provide recommendations to ensure it aligns with biznewsPA’s voice. The article will run on an agreed-
upon date in both newsletters, will be posted on our website for one month, and will also receive a social media post, all for $600.
OPTION 2
Know you have great content, but don’t have the time to pull it together? Let our talented team of writers handle the interviews, writing, and accompanying photos for the article. You receive the same benefits as Option 1, but you walk away with high-quality content that you can reuse on your website and other platforms. Final costs depend on the depth of each article, but packages start at $1,500.
Interested in talking about what a collaboration looks like for your organization? Reach out to us at [email protected]