Plenty of companies can post regularly on social media and generate a stream of content that looks like the kind of thing people read. After all, people are liking it and sharing it.
But are they reading it? Probably not. Why? Because most content producers are interested in content, not business. They lack a deep understanding of what actually engages business readers, whether they are your employees, your customers or your prospects.
Because they are pressed for time, business readers want content that gets to the point, makes a point, and lets them move on to the next item on their to-do list. That’s what you get with biznewsPA.
We have proven the model with our daily B2B newsletter. Founded in early 2020, biznewsPA boasts an open rate of around 50% and a dedicated following. Let us put our talent to work crafting must-read communications for your organization.
Central PA’s Source for Business News Online.