Rock Lititz, the live-entertainment campus in Lancaster County, is erecting a twin in Nashville, the longtime capital of country music and home to the Grand Ole Opry.
Rock Lititz announced May 1 that it broke ground last month on Rock Nashville, a 40-acre campus that will feature 514,000 square feet of rehearsal space for touring musicians, as well as space for live-entertainment businesses.
The development is not expected to impact operations at Rock Lititz, Rock Lititz president and CEO Andrea Shirk said in a statement. The company declined to share its investment in the project.
Live music is booming and an increasingly important source of revenue for musicians. Studios at Rock Lititz are “heavily booked” and the campus turns away clients during its busiest times, Shirk said.
“We are confident there will be enough demand to serve two markets,” she said. “With so many industry professionals based in Nashville, this project helps Rock Lititz better connect with and support our live entertainment crews.”
Rock Lititz is partnering on the Nashville project with AI. Neyer, a development firm with offices in Cincinnati, Nashville, Pittsburgh and Raleigh, North Carolina.
Confirmed tenants for the new campus include live-production giant Clair Global, which is based at Rock Lititz, and Soundcheck, a rehearsal and tour support company.
Current plans for Nashville do not include a hotel, public-facing restaurant or industry-focused training facility, all of which are features of Rock Lititz.
What’s next: Construction of Rock Nashville is expected to wrap up next year.
In the meantime, Rock Lititz has several expansion projects in the works at its Warwick Township spread, including a headquarters expansion for Clair Global.
In addition to announcing Rock Nashville yesterday, Rock Lititz said it has purchased the 38-acre High Sports complex at 727 Furnace Hills Road for an undisclosed price.
Rock Lititz has no immediate plans for the property, Shirk said.
The batting cages and driving range at High Sports have closed but former owner Samuel High, 90, is retaining a one-acre parcel that includes a car wash and spring-water vending system.
